AYNE 520 - Jon Ridgeon Live in Como

This week we are joined by Jon Ridgeon - CEO of World Atheltics.  A former Great Britain Olympian - Jon has been charged with the role of transforming the world’s oldest and most participated sport and to make it more relevant for the 21st Century.  Recorded in front of a live audience at the inaugural Sport Summit in Lake Como. Brought to you by Sportsdigita.